With a Daenerys Targaryen Starbucks coffee shirt, cafes need to process thousands of transactions per day to be sustainable. If the coffee making area is not ergonomically designed, the order taking and payment system is not efficient and effective and the food production requires lots of human movement then your cafe’s physical service limit may curb your ability to reach sustainability, not to mention the huge wages bill poor ergonomics can create. Cafes are already struggling with industry prices that make the establishment of a sustainable business difficult. Add to this some poor pricing strategies and you set up a guaranteed failure. For example, discounting your espresso coffee price to ‘get business’ when it is the one product that is the least price sensitive if the quality is high.
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